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EYE-CATCHING SIGNS
"Why should I have a sign?" is a question
often asked by business owners. The answer
will vary depending on your business type and
format. In a highly impulse oriented business,
good signage can be the difference between
the success or failure of the business. The
profile of your trade area also impacts your
signage needs.

Good signage can increase a business's
opportunity for success.



Signs are the most affordable means of
advertising for many businesses, and most
businesses -new or not -- don't have a dollar to
waste.

The United States Small Business
Administration Bulletin Number 101 on
signage for businesses says, "...signs are
the most effective, yet least expensive form
of advertising for the small business." What's
more, signs are always on the job for you,

Source: http://www.sba.gov/starting/signage/index.html